Sustainability Report 2010
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Sustainability in Action

Case Study - Australia

Sustainability in Action

Changing Staff and Shopper Behaviour

Over the past few years in the Australian portfolio the Group has focused on improving its efficiency with a number of different initiatives to reduce energy and water use and improve recycling. Significant gains – environmental and financial — have been made, largely due to four key programs introduced to Westfield’s standard operating practices at its shopping centres. 

Sustainability Reporting & Key Performance Indicators

Westfield has been collecting data on energy, water and waste for several years to prepare monthly reports to help centre management teams improve performance. The Group has also set internal key performance indicators for staff involved in managing electricity, water and waste activities to provide a target for Facility Managers and Centre Managers to meet. Service providers, such as waste collection companies and cleaners, are also briefed on the targets and their assistance sought to achieve these. This focus continues to deliver excellent results, often with minimal or modest capital outlay.

Public Place Recycling

Throughout 2010 Westfield, in partnership with the Packaging Stewardship Forum, the Australian Food and Grocery Council and Coca-Cola Amatil, embarked on a retrofit of its food courts in Australia to facilitate away-from-home recycling for shoppers. Co‑funded by the National Packaging Covenant, the retrofit included an update to the standard Westfield bin design and colour scheme and the introduction of new signage to clearly communicate the recycling program’s intent. 

Central to the successful delivery of this initiative was centre-based training for retailers and cleaning teams with official media launches held in each state. 

The program has facilitated the recycling of products that were previously sent to landfill and its success can be measured by the 96% incremental increase of co-mingled recycling in the first six months of operation, with the annual target set by the National Packaging Covenant exceeded after just eight months. 

GROW 2020

In 2009 it was identified that one of the best ways for Westfield shopping centres to reduce energy use was for the centre management team to track data on a weekly basis and compare to other centres within the same region. In 2010 the Group launched GROW 2020 which, in addition to weekly reporting, detailed a range of housekeeping initiatives to help centres save energy. 

In 2010 the program contributed to a 7.5% decrease in energy consumption compared with 2009. Based on the outcomes achieved for energy reduction, in 2011 the program was expanded to include water and waste. GROW 2020 now provides a forum for the co-ordination and dissemination of best practice, assisting centres with the implementation of sustainability related projects and forming the basis of good facility management. Centre feedback has shown that GROW 2020 has been a catalyst for focus and improvement within the centre management teams and has significantly raised internal awareness about the need to reduce energy use.

IT MATTERS

Given the diverse range of sustainability activities across shopping centre operations Westfield identified a need for uniform communication across its national shopping centre portfolio. A communications program was developed known as IT MATTERS to communicate with consumers, retailers, suppliers and internally with one simple message. The flexibility of the IT MATTERS format means that it can be used for many audiences in numerous contexts – with the underlying message remaining constant: if it relates to sustainability in action then IT MATTERS. The IT MATTERS logo is being rolled out across internal communications to encourage staff behaviour and signage in shopping centres to help raise awareness with shoppers.